Best platform for fitness coachesKourze vs Trainerize vs Kajabi
Workout video DRM, 12-week cohort launches, auto-clips for IG Reels, native accountability community. The features fitness coaches actually need — and which platform ships them.
Why this matters
Fitness coaches have different needs than course creators
Your workouts are your IP — and one leaked program torrents in a week. Your funnel is IG and TikTok, which means you need 5 vertical clips per long video. Your retention is community accountability, not a Discord link. Generic course platforms ignore all three.
What this page does
Honest pick by coach profile
No 'everyone wins' copy. If Trainerize is right for your 1-on-1 PT business, we say it. Kourze is the right pick for cohort programs, pre-recorded courses with community, and creators who scale beyond 1-on-1.
3-way snapshot for fitness creators
Kourze
RecommendedTrainerize
Kajabi
Top features that matter
What actually moves the needle for fitness coaches
Video DRM so your workouts don't end up on Telegram
Kourze uses Mux signed playback URLs that expire per session. A client can't download your 12-week shred and re-upload it. Trainerize lets students cache offline — great UX, terrible IP protection if your program sells for $497.
Cohort launches built for 12-week programs
Open cart Mon, close Fri, kickoff next Mon, weekly check-ins. Kourze's cohort engine handles enrollment cutoffs, drip schedules and group accountability natively. Trainerize is 1-on-1 first; cohorts are a workaround.
Auto-clips for IG Reels and TikTok
Upload a 45-min workout, Kourze AI cuts 3-5 vertical clips with captions ready for Reels. Critical for fitness creators — your social content is your funnel. Kajabi and Trainerize need you to edit in CapCut yourself.
Native community for accountability
Feed, DMs, weekly check-in threads, XP for completing workouts, paid challenges ('30-day glute build, $49 entry, $1k prize pool'). Fitness retention IS community. Trainerize chat is 1-on-1 — no group energy.
PPP for international clients
Your $99 program sells for $74 in Mexico, $52 in Argentina, $40 in India — automatically. 2-4x conversion in emerging markets without manual price-by-country setup. Kajabi/Trainerize: flat global price.
Pricing math
200 clients at $49/mo — what you actually keep
Kourze Pro vs Kajabi Growth is a $18/mo difference — but Kourze includes AI tutor + auto-clips + PPP + native community. Kajabi sells those as add-ons or doesn't ship them.
Recommendation by profile
Pick by your business model
<50 clients, 1-on-1 focus
→ TrainerizeNative macro tracking + per-set logging + offline cache.
Pre-recorded program + community + cohort drops
→ Kourze ProVideo DRM, cohorts, auto-clips, native community in one stack.
$30k+/mo, heavy email funnel
→ Kajabi or Kourze ScaleKajabi wins on email automation maturity; Kourze Scale wins on commission ($229 + 0% vs $399 + 0%) plus AI tutor + PPP.
Group program + premium 1-on-1 tier
→ Kourze + TrainerizeKourze for program/community/sales; Trainerize for the $497/mo white-glove clients.
What fitness coaches ask before switching
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Video DRM, cohort launches, auto-clips for Reels, native community. Export your CSV and leave anytime.