Question 1

What's the best platform for agencies launching their own course or cohort?

Accepted Answer

If you're a $50k-$500k/yr agency productizing your playbook into a course or cohort: Kourze (cohort engine + AI tutor trained on your SOPs + native community + your branded domain at <80/mo). If you're $1M+ agency with heavy email automation needs: Kajabi (but $199-$399/mo). If you sell to enterprise and need SCORM/LMS compliance: Thinkific Plus or Docebo. For most agencies launching the 'productize your service' play, Kourze is the right move.

Question 2

How does the cohort engine work for agency programs?

Accepted Answer

Open cart Mon, close Fri, kickoff Mon, 8-12 weeks drip-released, weekly group call, group chat thread, weekly check-in prompts, completion certificate. Perfect fit for the 'Agency Accelerator' / 'Done-With-You Cohort' / 'Founder Mastermind' model agencies use to escape the dollars-for-hours service trap. Kajabi/Thinkific need manual setup; Kourze cohorts are native.

Question 3

Can I white-label Kourze under my agency's brand?

Accepted Answer

Custom domain (academy.youragency.com) + your logo + your colors + your favicon — yes, included on Pro plan ($29/mo). Email-from address from your domain — yes. Hiding 'Powered by Kourze' from member-facing pages — yes on Scale ($79/mo). True full white-label (your branding in admin, your own pricing page) — that's the Elite plan ($229/mo). Most agencies start on Pro.

Question 4

Can I give my agency clients (paying retainer) access to a private training library?

Accepted Answer

Yes — create a private course (not on your public marketplace), invite specific client emails, they get access without going through checkout. Useful for: SOP library you give every retainer client, onboarding course for new clients, knowledge base for client teams. You can also gate by client account so Client A's team only sees Client A's onboarding.

Question 5

What about training my own agency team?

Accepted Answer

Same private-course flow. Onboarding course for new hires, SOPs for delivery, 'how we run a sprint' for project managers. Better than Notion docs because video + comprehension quizzes + completion tracking. Smaller agencies use Kourze for both client-facing AND internal training. Saves the cost of Lessonly / TalentLMS for internal.

Question 6

What does the AI tutor do for agency programs?

Accepted Answer

Trained on your course content + your SOPs + your past Q&A. Members ask 'how do I write a meta description that converts?' and AI answers in your voice, citing your specific framework. Reduces your team's Slack burden 60-80% so you can scale cohorts to 100+ members without burning out your delivery team. Kajabi/Thinkific don't ship this.

Question 7

What does the math look like vs Kajabi for an agency cohort?

Accepted Answer

60 members × $1,997 cohort = $119,820. Stripe (~$3.5k) + Kourze Pro ($29 + 1% = $1,227) = $115,093 you keep. Same cohort on Kajabi: $116,321 (Kajabi $199 + 0%). $1,228 difference. But Kourze includes AI tutor + cohort engine native + signed-playback. Kajabi makes you add Zapier + custom prompts + Wistia. Save the $1,228 + the bolt-on tooling cost.

Best platform for agencies productizing their playbooksKourze vs Kajabi vs Thinkific

Agencies have a productization problem generic platforms don't solve

Honest pick by agency profile

3-way snapshot for agencies

Kourze

Kajabi

Thinkific

What actually moves the needle for agencies productizing

Cohort engine for 'Done-With-You Accelerator' programs

AI tutor trained on your SOPs

White-label domain (academy.youragency.com)

Private client portals for retainer clients

Internal team training (free private courses)

60 members × $1,997 agency accelerator = $119,820 — what you actually keep

Pick by your agency stage

Just launching first course/cohort

$50k-$500k/yr, productizing playbook

$500k-$2M/yr, $20k+ MRR from cohorts

Selling SCORM-compliant training

What agencies ask before productizing their first cohort

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